No matter if you are trying to control the main page of Google for your personal name, brand or business, each of the methods mentioned below will go a long way to helping you improve your search results. Implement the ones you can, and feel free to contact us with any questions or help you might need.
1 – Setup a WordPress Blog to Go Along with Your Site
This is dead simple and super affective. Launch a blog off your existing web site or domain name and start publishing content. Creating content that provides value and gets people linking to. This will help the overall authority and rankings for your site.
2 – Create Social Profiles on All of the Major Social Networks
This one is also dead simple, free and very effective. Twitter, Facebook, LinkedIn, Pinterest and Instagram… they are all major social networks and Google ranks all of them extremely high in the search results. Create a profile for both your personal name, brand and web sites.
3 – Build Out Additional Blogs on Other Free Content Networks
If you can create enough content that is relevant to your name or brand, you should also take advantage of other free blog hosting services that rank well in the search results. Just like top social media sites rank well, free blog services like Blogspot and WordPress do the same. Create new blogs, write some quality content and also send some links back to them and see how they start to rank for your name and brand.
4 – Write Quality Content for Authority Blogs in Your Industry
Content is King and there is a never ending need for more of it. Many sites and blogs allow guest writers to contribute content in exchange for promotion and a link back from their site. This works great for building quality links back to your site and also giving your personal brand free exposure to new audiences.
5 – Stay Aggressive with Your Social Media and Content Promotions
It’s not enough to simply create accounts, post content once and hope for the best. Instead you need to schedule out your content over time and use social media to update your followers on your new content. It’s also important to keep the value of your social media activity high. Don’t just send out updates on your own content, be sure to engage with others and tweet out great content from other sites as well.
6 – Use Infographics to Get More Exposure and Links to Your Site
No matter what industry you are in, everyone loves a good infographic. You can easily create your own infographic through sites like piktochart.com or infogr.am. One of the main reasons why infographic work so well, is that people love to share them and they might just end up back at your site in the process. The end results? More link love and traffic back to your site… which results in higher search rankings.
7 – Utilize Press Releases and World Wide Trends
Many press releases will still get picked up and indexed by Google. Where most press releases go wrong is that they aren’t relevant to 99% of the people using the internet. To gain more attention and get the most out of your press releases, try to keep them relevant to what’s trending right now through Google Trends, Twitter and World News. By doing this, your web site and brand will be more likely to get picked up through other media outlets.
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