Showing posts with label Website. Show all posts
Showing posts with label Website. Show all posts

Saturday, October 31, 2015

50 Ways To Build Backlinks Fast And Easy

1. Sign up for Google’s Webmaster Tools and Bing Webmaster tools and read up about nofollow and dofollow links.

2.     Get the seo toolbar from seobook.com. Or theWebRank Toolbar here. Like webmaster tools, it won't help you get backlinks but it will help you take care of them.

3.     Add your free dofollow backlinks here at Picnic Website Code Tutorials. Or Donate a couple bucks to websitecodetutorials.com and get a backlink on all my tutorial pages.

4.     Keep track of your backlinks in order to know where to point your efforts.

5.     Find other sites in your niche and invite them to partner with you. Each of you can add each others links to your blogroll.

6.     Leave meaningful comments on other blogs and include a link to your site - preferably dofollow ones.

7.     Receive the title of top commentor and get your backlink on every page of their site.

8.     Add your site to directories. Free: R-TT Directory, So Much, Ranking Directory, Directory World, Net Insert, All The Websites, MavicaNET. Paid: Family Friendly Sites, Ask Bee, DirBull.com, DMOZ, Yahoo! Directory (expensive but worth it).

9.     Get Angela’s high pagerank backlinks - 20 PageRank 8 and 9 backlinks for $10. I bought it. It's legit.

10.  Subscribe to Angela’s 30 monthly high PR backlinks for $5 - based on the responses at WarriorForum it's also legit.

11.  Software Submissions. Old school SEO tactic that works. Most software submission sites have backlink profiles like (PR8). Like CNET.com. There are many other software sites you can submit to like... FileDudes.com (PR5),DownLoadJunction.com (PR5), SoftAward.com (PR4), SoftTonic.com (PR6). You don't need to create an open source operating system to get your software (and link) on these directories. Most of these directory accept video game submissions. Head over to Sploder.com (free) and make an easy puzzle game. Save it as an .exe or PAD file and submit it.

12.  Follow Pat Flynns Method of building backlinks.

13.  Free one-way backlink from nickstraffictricks.com

14.  Write quality content which attracts 1000 times the traffic and builds links naturally.

15.  dropmylink.com helps you use Google to find thousands of sites to drop your links on and create backlinks.

16.  Submit Your Site to Website Feedback Sites. Most of them allow a dofollow link back to your site. To get a link from these sites all you need to do is submit your site with a little description of how you want to improve it. Here are some Website Feedback Sites to get links from... ConceptFeedback.com (PR5), ABTests.com (PR5), BounceApp.com (PR5),SuggestionBox.com (PR4).

17.  The massive dofollow backlink list

18.  Easy EDU Links. How to tut. It’s commonly accepted knowledge that .EDU and .GOV backlinks are valued very highly when Google decides on your search rank position. The “trick” is finding blogs and forums on .EDU domains, where they can leave useful comments that link back to their sites. Here is a great Google query to find .EDU blogs. Google... site:.edu inurl:blog “post a comment” -”you must be logged in”, site:.edu "your niche", site:.edu "your niche" + "resources", site.edu: "your niche" + "links", site.edu: "your niche" + "other sites".

19.  How to find CommentLuv enabled blog comments - AKA nofollow backlinks.

20.  Submit Your Site to Blog Aggregators. You can get a dofollow link on most blog aggregators for free. Just submit your site, add some code to a post to confirm you're the owner and wait for someone from the aggregator to stop by and take a look at your site. When they approve it you'll have your own page on the aggregator with a dofollow link to your site. Easy peasy. Here are some blog aggregators to submit to... Technorati.com (PR8), Alltop.com (PR7), Blogarama.com (PR6),Liquida.com (PR5)

21.  Guest post on another site is a great way to get a quality keyword ridden backlink.

22.  Be at ease when people steal your content instead of mad. Inter-site-link more within your articles and make these links absolute links. This way half the people that steal your content verbatim will also include these backlinks to your site. Good way to hedge your bets.

23.  Build a Blog Network. A high quality blog network is one of the best SEO investments you can make. You’re in the driver’s seat and can funnel massive amounts of link juice wherever you want. If your worried about Google finding out you can take the following precautions... Private whois information, different hosting plans (NOT different IPs…completely different hosting from different companies), different themes and designs, different permalink structures, different content management systems (Drupal, WordPress, Joomla etc.) Everything in moderation. If you don't go too crazy linking a hundred times in each of your blogs I would not worry about the extra precautions. A couple links here and there is plenty and is not going to deindex you.

24.  Interview someone in your niche. They’ll likely link to the interview and tweet about it because it makes them feel important.

25.  Create good flashy titles and headings. Doing so will promote others linking to your article - given it's good of course.

26.  See where the competition is placing their backlinks. Just look at the top 10 results for your keyword phrase and figure out where their back links come from?

27.  Get a back link by helping out reporters that are looking for experts in your field. http://www.helpareporter.com. Major international media outlets like MSNBC.com and The Huffington Post use HARO to find sources for their articles.

28.  Yahoo answers – You can get backlinks by responding to questions.

29.  Buy links on sites offering such. My site is one such example where you can buy a link. Or use texlinkbrokers.com.

30.  You can get a backlink from posting in Youtube video comments section.

31.  Find Guest Posting Gigs on Twitter. You can tap into the underutilized power of Twitter search to find sites that are posting guest posts on the reg. You KNOW that the sites that have tweeted their guest posts in the last week must be posting on a regular basis. Here are some search strings to use in Twitter search... "your nice" + guest post, "your niche" + guest author, "your niche" + write for us, "your niche" + guest article.

32.  Squidoo & Hubspot – make a page and link to yourself.

33.  Go crazy at all the social bookmarking sites.

34.  Set up an RSS Directory for you site.

35.  Go crazy and add links back to your sites in all the social media channels.

36.  Give testimonials whenever you buy a new product, service, membership, or anything else online, leave a testimonial. Testimonials will commonly have a link to your website within them to prove the testimonial is real. This will give you a free backlink if the company likes your testimonial and uses it on their website. Give testimonials even if you didn't buy the product. You should have a fair amount of knowledge about the product so you can write a good review of course. Companies big and small LOVE to show off their customer testimonials. When you do write one, make sure to tell them that they can put it on their homepage or a testimonial page. To show that you’re a real person they’ll often put a link to your site for you…without you even having to ask. When you see an authority site with testimonial links you could buy their product or service just to give a testimonial and get a link.

37.  Tap all your friends and acquaintances for backlinks. If they won't do it they're not your friend.

38.  Link bait - here are 20 link baiting ideas.

39.  Web 2.0 Profiles that allow you to create profiles and interact with others provide high PageRank, “do follow” links to the website listed in your profile. Examples include www.linkedin.com, www.flickr.com, www.twibs.com, and www.zoominfo.com.

40.  Article submissions at the likes of ezinearticles.com and etc with your link/info at the end of it.

41.  Get backlinks from Google itself.

42.  Submit to Audio Sharing Sites. These audio sharing sites are PR powerhouses and can move your site in the SERPs. Create a piece of audio (preferably music) and upload it to these sites, which give you a nice dofollow link in exchange: Examples are... Reverbnation.com (PR6), BandCamp.com (PR7), Sutros.com (PR5), MobyPicture.com (PR5)

43.  Buy Expired Domains at GoDaddy Auctions, SnapNames or NameJet. Buy a aged domain with quality links pointing to it. Then 301 redirect it to your new site. Apparently this technique is gold.

44.  Donate to Charity. There are A TON of dead broke PR6+ site owners that will gladly hand over a link in exchange for a few bucks. You can find some on your own by using these search strings... “donate to us”, “contributors page”, “sponsors page”, allintitle: “contributors”, allintitle: “sponsors”.

45.  Using Fiverr network, find a webmaster or other who is selling a contextual link on his site who has as high PR and many backlinks. Finding these is easy. Type these into Fiverr’s search field... “I will post your content”, “guest post on my”, “I will post your article”.

46.  Forum signatures. Most forums allow you to post a link to your site in the signature section.

47.  Test out the hundreds of Guestbook demos. You can add your backlink to each.

48.  Scoop It Get dozens of high PR links with a few minutes work. Scoop It is a site where people aggregate their favorite content around the web into a magazine format. Get people to post your site by using Scoop It's built in suggestion feature. Search for a high PR Scoop It page and hit "suggest". Send the person a quick message and let them know about your content.

49.  Infographics. Get a halfway decent infographic made from someone on Odesk or Elance for less than $75. Be creative, make something unique and then hire someone on the cheap to make it DIY-style via Piktochart. Submit it to infographic sharing sites, like these... Visual.ly (PR7), DailyInfoGraphic.com (PR5), AmazingInfoGraphics.com (PR4),OmgInfoGraphics.com (PR3). Then reach out to bloggers in your niche and offer them the infographic as a guest post.

50.  Resources link building. Using your niche search in Google using these search strings... "niche" + "resource page", "niche" + "resources", "niche" + "recommended sites", "niche" + "links". Now email them and just ask for a link.


5 Simple Digital Marketing Strategies That Can Help Your Business Grow

Digital marketing is essential in today's world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you're a small business owner the online world can seem intimidating. Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow.
1. Setting a Goal: You're looking for ways to help your small business grow. You might want more customers, more recognition or maybe you're looking to get ahead of the competition. Whatever the case may be, starting with a solid goal in mind greatly increases your chances of success. Digital marketing is a great way for small businesses to prosper, but going into the process blindly can leave you with a jumbled mess. A lot of strategy and precision goes into digital marketing and having a goal helps you know what to focus on.
2. Creating a Marketing Funnel: The most successful businesses have an effective marketing funnel in place. A marketing funnel is when you map out a customer's journey from when a customer is a complete stranger to when they become a lead, and then put certain strategies in place that will encourage them to move through this funnel. Things like lead magnets, calls to action, opt-ins and offers are all effective pieces of a funnel. You can think of a marketing funnel in four parts: Awareness, Interest, Desire, and Action.
  • Awareness: The potential customer is aware of your product or service. They're still a stranger, but they've come to your website for a reason. They're looking for something they need. At this stage you want to attract the customer by showing them that you have something they're looking for. Use a lead magnet or call-to-action to give the customer a valuable resource related to your product or service (i.e: what they need) in exchange for more information about them like their email address, phone number, profession and current needs. Find out who they are and why they came to your website.
  • Interest: They are actively expressing interest in a certain type of your products or services. At this point you've given them some information and they're interested in what you have to say or the services you provide. You've used your lead magnet or CTA in stage one to gather more information about them. At this stage it's a good idea to supply them with further information that is more tailored to their specific needs. Showing them that you not only took the time to get to know them, but also have something that's specific to their needs will show that you're attentive to and care about your customer's wants and needs.
  • Desire: They've taken an interest in a specific product or service. Now that you've supplied them with information specific to what they're looking for, they've found a product or service you provide that might be a good fit for them. Invite them to schedule a consultation using an email or a call-to-action. At this stage you want to tell them more about the product or service they're interested in. Show them why they need it and exactly how it will benefit them.
  • Action: Taking the next step towards purchasing. This is when you're able to turn your potential customer into a lead. You've given them valuable information, shown them you pay attention to your customer's needs, and shown them that you have something they need that will benefit them. All that's left is discussing things like price, payment and other aspects of your product or service that are relevant to a buyer.
Having an effective marketing funnel won't just get you more leads, it can also help you turn leads into repeat buyers. If the customer has a good experience they might return to purchase from you again or even tell others they know about your business. The elements of a marketing funnel can seem like a lot to put together, but they're simple concepts when broken down. You'll see that numbers 3,4 and 5 help to break down and explain the different aspects of having a marketing funnel in place on your site and how to put together some of the most important pieces of it.
3. Developing a call-to-action: We talked about using a call-to-action in the second step as a part of your marketing funnel, but what is a call-to-action exactly? A call-to-action (CTA) is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar or request a product demo. CTAs should direct people to landing pages, where you can collect visitors' contact information in exchange for a valuable marketing offer. In that sense, an effective CTA results in more leads and conversions for your website. This path, from a click on a CTA to a landing page, illustrates the much desired process of lead generation. In order to increase visitor-to-lead conversion opportunities, you need to create a lot of calls-to-action, distribute them across your web presence and optimize them. A good CTA should be attention grabbing and help lead a potential customer further into your marketing funnel.
4. Creating an Effective Lead Magnet: A lead magnet can be used alone or along with a CTA. This will also be used either within your marketing funnel or as a way to drive potential customers into your funnel. Supply them with something relevant to your product or service that they want. Use your offers as a way to gather more information about a potential buyer while driving them further into your funnel at the same time. This brings them closer to becoming an actual quality lead who will spend money on your product or service. The idea behind a lead magnet is to trade information. You supply something like a free download of a white paper, but in order to complete the download the individual has to fill out a form that will provide you with more information about them. You'll use the information you gather to interact with them more as they progress through your funnel.
5. Driving Traffic: In order for there to be people to drive into your marketing funnel, there first has to be traffic on your website. There a variety of ways you can drive traffic to your website. Here are a few of the ones I recommend:
  • Quality Content: Use content such as blog posts, press releases and articles on authority websites. Insert links to various places on your website within this content to build your brand name through exposure and drive traffic to your website.
  • Keyword Strategy: Inserting related keywords into content will help your content and website show up in more search results, this leads to higher volumes of web traffic.
  • Website Optimization: Ensuring that your website is optimized and functioning at it's best is essential. People don't want to visit a website that doesn't work properly.
  • Social Media: Use engaging social media posts to attract more traffic to your site. Using pictures, video, and other relevant media will help your posts get more engagement.
Main source of article : http://www.huffingtonpost.com/roger-bryan/5-simple-digital-marketin_b_4816425.html?ir=India&adsSiteOverride=in

10 reasons why you may need a digital channel strategy?

1 You're directionless

I find that companies without a digital strategy (and many that do) don't have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals you likely don't put enough resources to reach the goals and you don't evaluate through analytic s whether you're achieving those goals.

2  You won't know your online market share

Customer demand for online services may be underestimated if you haven"t researched this.  Perhaps more importantly you won't understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behavior, competitors, propositions and options for marketing communications. See online marketplace methodology post.

3 Existing and start-up competitors will gain market share

If you're not devoting enough resources to digital marketing or you're using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!

4. You don't have a powerful online value proposition

A clearly defined online customer value proposition will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal.

5. You don't know your online customers well enough

It's often said that digital is the "most measurable medium ever". But Google Analytic s and similar will only tell you volumes not sentiment. You need to use other forms of website user feedback tools to identify your weak points and then address them.

6. You're not integrated ("disintegrated")

It's all too common for digital to be completed in silos whether that's a specialist digital marketer, sitting in IT or a separate digital agency. It's easier that way to package digital marketing into a convenient chunk. But of course it's less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels.

7. Digital doesn't have enough people/budget given its importance

Insufficient resource will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively.

8. You're wasting money and time through duplication

Even if you do have sufficient resource it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks.

9. You're not agile enough to catch-up or stay ahead

If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they're all dynamic  - trialing new approaches to gain or keep their online audiences.

10 You're not optimizing

Every company with a website will have analytic s, but many senior managers don't ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing. So that's our top 10 problems that can be avoided with a well thought through strategy. What have you found can go right or wrong?

Main Source Article : http://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/

Tuesday, October 27, 2015

Why start-ups need content marketing

A quality content marketing strategy is essential for any business, but it's especially important for start-ups because it helps to drive conversions.
Content marketing is an extremely powerful tool that marketers are utilizing more than ever, and it should definitely be a part of every startup's marketing mix.
In the next two years, content marketing budgets are poised to grow by 59 percent.
Every day, about five billion pieces of content are shared, two billion photos are uploaded, and 500 million Tweets are generated, driving millions of conversions daily.
I also believe that start-ups can have an advantage over large enterprises, even if they have more resources.
Start-ups have the passion and patience, two very important components in cultivating an engaged and loyal audience. There are no shortcuts or magic formulas to content marketing, and serious strategy is imperative for start-ups, since any mistake can be a major blow.
Here are some of my recommendations to get into the game:

1. Videos

YouTube is now the second largest search engine on the Web, and it is the strongest method to evoke emotion in your customers. Audiences are 10 times more likely to engage, embed, share, and comment on video content than blogs or other posts.
Videos reportedly increase a buyer’s understanding of your product or service by 74 percent and 80 percent of users remember the ad. Therefore, video content is a vital asset to any start-up.
The rise of video in marketing is no secret, and should definitely not be taken lightly. It is also much easier and more affordable to produce great video content today than ever before. So, what are you waiting for?

2. Infographics

Infographics are an innovative way to display text in a more easily digestible format. The grab the attention of your audience quickly and help them to break down and understand concepts.
When infographics are combined with well written copy, they can really cut through the clutter of the content jungle and make an impact, as illustrated by the examples shown below.  

3. Don’t skimp on the visuals

People retain over 80 percent of what they experience visually, while they tend to only retain 10 percent of what they hear and 20 percent of what they read.
According to an infographic by blogger Jeff Bullas, blogs with images receive 94 percent more views than those without. 

images-in-practice-infographic
Additionally, social media posts with images get far more impressions, likes, retweets, and shares.

cutter-infographic-social
Make sure you optimize your images for SEO by saving with a descriptive title, creating ALT tags, and making sure they are small enough as to not slow down your website.

In conclusion

Content marketing works best when you have a complete funnel in place. If you are throwing out content without any conversion goals, it could be a waste of time and money.

A small company should first focus on one audience and create content based on their expertise. This will build your user base much faster and keep your content focused, rather than all over the place.

Utilize analytics tools to better understand your audiences and measure ROI. Continue to tweak your campaigns to create and disseminate more relevant material.

Though it might require a little trial and error in the beginning, with enough creative innovation, your content will attract users, spread brand awareness, and ultimately lead to an increase in conversions. 
Main Source of Article : http://www.clickz.com/clickz/column/2431103/why-start-ups-need-content-marketing